Title: Integration
Jenkins starts the first chapter with the anatomy of knowledge based community. Where he's illustrates the operation of a particular knowledge society focused the hit reality television show, Survivor. Furthermore, the allure of survivor was the show ability to maintain the winner of show from becoming public knowledge, even three month's after the final episode has been shot. As a result, the show's level secrecy created an atmosphere where the audience could play detective, and a special group of viewers known as the "spoilers" were born. The spoilers are a community of survivor fans the gather Intel on crucial information pertaining to the show and air this information on-line moments before it's aired on the show. as a result, the t.v. show became an on-line experience and this gave the fan an outlet to become interactive with one of their favorite t.v. show's. On the flip side, the next chapter dealt with how corporation's are now using consumer's favorite's show a means to market their products thru expressions as a pose to impressions. when companies use impression as their core marketing concept, they are referring to quantity of viewers of a particular programming and solely based on the amount of transaction thru veiwership. However, marketer is starting to utilize the expression strategy where companies by trying to understand how and why viewers react to content, focuses on consumer loyalty and quality of viewers. Also, third chapter focuses the Matrix movie. Although, it was not the first movie to attempt transmedia level opening, the matrix had the most success thru its movie trilogy, comic book series, it's game, and anime film. However, what it delivered in varied media formats, they over shot what they expected from fans. They envisioned an entertain experience like none other, but by doing so they the incorporated crucial elements of a particular scenes that you would have to receive from an other media outlet. As a result, viewers with one or limited format(s ) where lost by one having access to all of the media. next, this chapter goes in the complex nature of not just being a fan of star wars but creating your own content through a short film and how the movie studio deals letting fans create their own material without creating an extension to the film and an maintain theirs fan.
The idea that internet is making it possible for people of different backgrounds come together with a common; to share knowledge is amazing to me. I believe it gives people the able to inform the least knowledgeable and it may on the information one may already know. Furthermore, sharing and building of information is making it possible for people solve major world problems like our current economic issues. Also, my opinion is if companies invest their advertising in show with the most viewer loyalty, it would create a space where shows of better quality would start to get picked up a pose to the shows with more veiwership. However, that leave's room for our favorite's show to get exploited by major corporations.
His books goal is to inspire people to take a proactive part in various formats of media whether new or old. i think people will get inspired excited about how a person can utilize and integrate the different media outlet. I believe its text is reliable because it gives both sides of every argument and let's the read make up their mind. This book is not pigeon hold to race, gender, socioeconomic status, the demographic for this book is anybody that is capable of utilizing a computer and internet.
No comments:
Post a Comment